The History of
Maybach
“To create the very best from the very best”
This is our philosophy, mirroring one of Wilhelm Maybach’s own maxims.
The roots of the MAYBACH brand go back well over a hundred years, when Wilhelm Maybach laid the cornerstone for a high-end automobile brand which quickly became a legend. For decades, MAYBACH has symbolized the most exacting demands on quality and luxury. Characteristic are intricately worked, exquisite materials and outstanding design.
Today, Mercedes-Maybach is a sub-brand that creates Mercedes-Benz automobiles in their most luxurious form, adding an extra dimension to an already exclusive range.
MAYBACH – Icons of Luxury is a family-owned company which has extended the reach of the brand by creating prestigious MAYBACH handcrafted products in many other sectors.
ENGINEER EXTRAORDINAIRE
In 1900, Wilhelm Maybach, then technical director of Daimler-Motoren-Gesellschaft (DMG) and long-time companion of Gottlieb Daimler, developed the first Mercedes, the “Daimler motor carriage”. At that time, the main focus was not yet on perfect luxury cars, but on functionality, reliability and efficiency.
Maybach created what was probably his most outstanding design after Daimler’s death. The first Mercedes caused a sensation at the Nice racing week in March 1901. The vehicle clearly stands out from all the cars previously designed and built by the Daimler-Motoren-Gesellschaft and ended the carriage age in automobile construction.
The son who followed in his father’s footsteps
Maybach and his son Karl, who followed in his famous father's footsteps at an early age as a trainee at Daimler-Motoren-Gesellschaft, jointly founded the "Luftfahrzeug-Motorenbau GmbH" in 1909. When Karl Maybach developed his first automobile in 1919, Mercedes was the inspiration: the "W1" experimental car was based on a chassis with a star. Like his father, the son was a gifted designer. His inventions, such as the innovative "high-speed gearbox", and his penchant for technical perfection established the myth of the Maybach brand, as do its select clients: Emperors and kings, bankers and entrepreneurs, top athletes and stars.
The second era
Maybach - Icons of
Luxury
MAYBACH EYEWEAR
The unrivalled luxury eyewear collection, handmade from rare and precious materials, reflecting the brand's legendary image, symbol of success and performance.
Each individually made model from MAYBACH Eyewear is meticulously created using traditional frame-building and handcrafting techniques based on decades of experience. Made in Germany, MAYBACH Eyewear represents the pinnacle of luxury eyewear and includes magnificent optical frames and stunning sunglasses.
Leather Goods and
Accessories
“Simple elegance is the best way
to fulfil the highest demands.”
MAYBACH – ICONS OF LUXURY has followed this maxim with their concept for exclusive handmade leather bags and cases “Made in Germany”. The selection of MAYBACH leather goods includes elegant yet robust luggage, first-class business bags and exquisite handbags.
Wherever your travels take you – the exclusive design, charming colour schemes, sophisticated details and unparalleled quality are the hallmarks of this stunning collection.
MAYBACH Accessories are made of lamb nappa leather, with precious decorative elements and other rare and innovative materials. The luxurious accessories are handmade in Germany from responsibly-sourced European leathers.
